Thursday, October 30, 2008

Do Not Go Outside The Box

You've heard the phrase I'm sure. "Think outside the box" has been a catchphrase in the business community and an offshoot of it was even used by a major fast food chain for their marketing and advertising.

It is a terrible phrase and should not be used. It is construed to mean that you should try to think in new ways, to come up with something out of the ordinary, in the hopes that it will allow the person "thinking outside the box" to solve a problem that had theretofore not been easily solved.

Boxes are good. They are really good when it comes to thinking about things. So stay in the box when thinking. You'll find it is much better for you, whoever you are doing the thinking for, and for those who are to benefit from whatever matter it is you are thinking about.

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